Advisory Board
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Prof. Dr. Dr. h.c. mult. Meffert, Advisor
Founder of the first German marketing Institute, Marketing Centrum Muenster and renowned author of 30 books and 400 articles, including Germany’s blue marketing bible "Marketing-Grundlagen marktorientierter Unternehmensführung", now in its 10th edition. Director of the Institute for Marketing at Marketing Centrum Muenster. |
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Prof. Dr. Hans-Willi Schroiff
Corporate Vice President of Market Research at Henkel KGaA and Executive Director of the Marketing Science Institute. A prolific author and visiting professor at universities including RWTH Aachen, London Business School, ESMT, Harvard Business School and INSEAD. |
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Prof. Dr. Manfred Kirchgeorg
Chair of Marketing at Germany’s top ranking Leipzig Graduate School of Management, and executive director of the Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung (WGMU). |