December 13 2010
Only 5% of marketers systematically use lessons learned from ad campaigns
In their investigation of the world’s Top 100 advertisers, Rex Briggs and Greg Stuart revealed significant problems in marketing and advertising functions. The research included an audit of $1 billion in advertising campaigns where only 5% of the responsible marketing executives said they systematically used lessons learned from other campaigns.
November 15 2010
The power of integrated marketing communications
All of your existing data and knowledge can be used to design and pre-test advertising and communications campaigns to make sure they are fully integrated and optimized to change customer behavior
October 04 2010
Close engagement between line management and the insights function is key to success
September 14 2010
Podcast - Market Logic provides a systematic way to connect data to generate insights
Podcast - Market Logic provides a systematic way to connect data to generate insights
August 10 2010
Too much data, not enough insights
New marketing decision support software captures, consolidates and connects data and knowledge to generate insights marketers can use to innovate, brand, communicate and monitor their business
July 27 2010
Over 80% of marketers aren’t as effective as they should be
Research from Maritz reveals that over 80% of marketers aren’t as effective as they should be at taking decisions on the basis of customer insights