Blog

Mergers and Martech – the Newell Brands experience

As one of the fastest-growing CPG companies in the world today, Newell Brands is driving growth on all fronts, from digital marketing to an aggressive enterprise innovation pipeline and astute acquisitions. The company’s New Growth Game Plan establishes a clear set of investment priorities, a new organization design for the company and a sharp set…

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Enter the curated world of African Lions – Ipsos services atop a Market Logic platform

This week I thought I’d share an update on a special project we’ve just launched with Ipsos, one of the world’s leading research agencies. The project leverages our insight platform as the foundation to promote professionally curated knowledge about African Lions – the emerging middle class in ten Sub Saharan African markets that have been…

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From knowledge management to insights platform at FrieslandCampina

As you know, Market Logic works with the world’s best consumer brands, including FrieslandCampina, one of the world’s largest dairy companies. FrieslandCampina produces and sells beverages, infant nutrition, cheese and desserts in Europe, Asia and Africa. They have revenue of €11billion,   offices in 33 countries and a payroll of 22,000 people. Inside FrieslandCampina, the Consumer…

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First Insights Executive Roundtable in London, with host Chet Henderson from Unilever

Nothing beats spending time with the game changers that use our software to transform their organizations – and our London Roundtable at Soho House last Friday didn’t disappoint. Graciously presiding over the event was our host and industry leader Chet Henderson from Unilever, joined by panel of executives running Market Logic platforms at Ferrero (Marta Pavan),…

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Market Logic wins second Red Herring Top 100 award honour

It’s official, Red Herring has declared Market Logic an honorary European winner at Red Herring’s Top 100 North America 2017 event, which recognizes the world’s most exciting and innovative private technology companies. I know we recently celebrated a Red Herring victory in Europe, this time we were especially asked to participate in the North American…

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Takeaways from the Market Research Summit

Last week’s Market Research Summit was a hugely enjoyable and engaging day. For me, event highlights included Rhea Foxes’ discussion on the 5Cs for their research program: Cost, Culture, Communication, Confidentiality and (most importantly) Convergence; and Tim Quinlan’s presentation on the importance of understanding consumer emotions as a key value builder at Superdry. It was…

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Market Logic announces €45 million investment with GENUI and Summit Partners

Great news, today we officially announced a €45 million investment with GENUI, Summit Partners and our current investors Sycamore, which will boost growth and further our vision to transform marketing with software that delivers the right insights at the right time. In the words of our CEO Kay Iversen, “the new partnership with GENUI and…

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CognitiveBuster episode 6: #hashtags #facialrecognition #insectoidrobots

Hashtags – they’re literally everywhere and could be considered the new common language. #newlanguage It’s the newest way to label and group people together with similar themes or interests. Sounds like a good thing, right? Well, mostly. If hashtags are used inappropriately, then it could lead to major problems, like cyberbullying or even let’s say…violent…

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‘Uberinsight or Datageddon’ How AI and Machine Learning will affect the Insight sector

On the 25th May, the annual Market Research Summit will be held at the Hilton Tower Bridge hotel in central London. The conference is an annual event that brings together all the best and brightest minds from the world of marketing, consumer insight and business strategy. The theme for the 2017 event is ‘Connecting the…

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