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CognitiveBuster episode 6: #hashtags #facialrecognition #insectoidrobots

Hashtags – they’re literally everywhere and could be considered the new common language. #newlanguage It’s the newest way to label and group people together with similar themes or interests. Sounds like a good thing, right? Well, mostly. If hashtags are used inappropriately, then it could lead to major problems, like cyberbullying or even let’s say…violent…

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‘Uberinsight or Datageddon’ How AI and Machine Learning will affect the Insight sector

On the 25th May, the annual Market Research Summit will be held at the Hilton Tower Bridge hotel in central London. The conference is an annual event that brings together all the best and brightest minds from the world of marketing, consumer insight and business strategy. The theme for the 2017 event is ‘Connecting the…

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Colgate shares case study at TMRE in Focus

Last week was even busier than usual for Market Logic’s Chicago office, with a great case studies at TMRE in Focus from Colgate Palmolive, a networking lunch with regional insights leaders, and a seminar on artificial intelligence and insights management. Frank Santiago from Colgate rocked TMRE with his presentation, tracking the history of knowledge management…

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Introducing our new cognitive marketing assistant

Today is the day. After months of posting blogs that explain all the technologies and concepts we are working on here at Market Logic, I can proudly announce the official release of our cognitive marketing assistant. It’s been an exciting time building this, to say the least, and with new technology breakthroughs every 2-3 days,…

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Market Logic chosen as a 2017 Red Herring Top 100 Europe award winner

Just in case you managed to miss the press coverage and Facebook posts where we devoured a few too many rollmops, it’s official, Market Logic was chosen as a 2017 Red Herring Europe award winner at the Top 100 forum in Amsterdam, which recognizes Europe’s leading private companies and celebrates these startups’ innovations and technologies…

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Data driven Agency Top to Top

How many research supplier partners do you work with each year? Is that Ariba report clear enough for you to even know? What do your researchers think about them? Do they feel they’re getting the best value for their money? More importantly, are they getting high quality work? If you don’t have this information to…

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NYC Chapter 2– Market Logic Insights Executive webinar on change management

The second meeting of our NYC Insights Executive Chapter took place on Monday, this time on line. Attendees included executives from the first roundtable at American Express headquarters (Aetna, Cardinal Health, Colgate, Comcast, MetLife, Prudential, PepsiCo, etc.) together with new faces from J&J, Staples and Verizon. Keynote speaker was Brenda Armstead, VP Consumer Insights Keurig,…

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Automate your research partner roster to choose the best agency, every time

In an ideal world, time at work in an Insight team should be mostly spent uncovering fresh insights and building knowledge, by analyzing consumer and market data to dig beyond the obvious for actionable recommendations. Ultimately, you want to enable your business partners to make winning decisions which are rooted in your company’s knowledge. Of…

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