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Market Logic chosen as a 2017 Red Herring Top 100 Europe award winner

Market Logic chosen as a 2017 Red Herring Top 100 Europe award winner
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Market Logic chosen as a 2017 Red Herring Top 100 Europe award winner

Just in case you managed to miss the press coverage and Facebook posts where we devoured a few too many rollmops, it’s official, Market Logic was chosen as a 2017 Red Herring Europe award winner at the Top 100 forum in Amsterdam, which recognizes Europe’s leading private companies and celebrates these startups’ innovations and technologies across their respective industries.

Our beloved CEO Kay Iversen sees this recognition as confirmation of the significant business challenge the company addresses. Kay told the press that our marketing information systems are “transforming the business of building brands with the right information at the right time.

We’re doing this because our clients understand that while consumer insights drive brand success, the exponential growth in data – primary, secondary, syndicated, social and IoT – makes it difficult to apply it all when marketers are making decisions.

Our systems leverage cognitive AI technologies to aggregate all the data into insights and knowledge and inject this into workflows. As a result, marketers get the insights they need, as they get the job done, whether preparing their brand plan, drafting a creative brief or designing a new product concept to present at an innovation gate.

As a Red Herring Top 100 Europe winner, Market Logic was selected from approximately 1,200 privately financed companies.

Red Herring CEO Alex Vieux says the editorial jury narrowed the list to 100 winners after “much thought, rigorous contemplation and discussion”. According to Vieux, “Market Logic embodies the vision, drive and innovation that define a successful entrepreneurial venture”.

Thank you.

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