Market Logic and Visa win 2020 BIG innovation award

michael bernau

Great news – Visa & Market Logic have been named a winner in the 2020 BIG Innovation Awards presented by the Business Intelligence Group.

The award acknowledges Visa’s Market Logic powered insights platform, The Global Insights Exchange, which helps thousands of marketers to search, share and use insights across countries and business lines to drive successful business decisions.

The platform holds a growing knowledge base worth over $50 million, comprising hundreds of market research projects, marketing ROI and business analytics, and fully integrated content from syndicated sources.

Our CEO Kay Iversen said Visa’s Global Insights Exchange “leverages Market Logic’s knowledge graph and AI capabilities to deliver insights on demand, upcycle existing research to prevent duplication, and efficiently generate new insights via collaboration with research agencies”.

But technology is only one of three contributing factors driving the award-winning innovation. That’s why Kay said Market Logic is “not only proud to provide Visa with game-changing technology, but we’re also delighted to partner with them in an innovation that embraces behavioral change and governance.”

Visa’s marketing governance unit systematically measured ROI on The Global Insights Exchange, as well as targeted change behaviors, throughout their transformation journey. Through this process, key scenarios were identified and measured where hundreds of thousands of dollars are saved.

According to BIG’s COO Maria Jiminez, “this year’s winners show just how deep a role innovation plays in nearly every aspect of the business. We’re thrilled to honor Market Logic and Visa for their outstanding Global Insights Exchange, which brings together the key elements for successful innovation inside a world-leading corporation – ground-breaking technology, a robust change management program, and governance to ensure that clearly stated business objectives are achieved.” For more information about Visa’s Global Insights Exchange, see this ESOMAR case study.

By way of background, the Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Organizations and individuals all over the world submitted innovations for consideration in the 2020 awards.

Programs are judged using BIG’s proprietary and unique scoring system, which selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers. Qualified nominations were then judged by a select group of business leaders and executives who volunteer their time and expertise to score submissions.