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ESOMAR Edinburgh 2019: Visa’s global insights transformation the high-tech way

Visa presented a case study at this year’s ESOMAR Edinburgh. Robert Adams, Vice President of Global Consumer Insights took to the stage with Market Logic’s very own Elizabeth P. Morgan, Co-Founder and CMO for their session ‘Global insights transformation the high-tech way’. Visa is one of the world’s most well-known brands, but until very recently they were actually a federation of fragmented organizations that came together under one infrastructure. A…

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