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ESOMAR Congress Berlin 2018 – Insight Automation: Democracy, Ethics and Efficiency

25th, September 2018

Imperial Brands will share their method for democratization of insights at the ESOMAR Congress 2018 in Berlin, Germany.

Jamie Rayner of Imperial Brands will talk about the process of democratizing insights and the changes it’s spurred across the organization, from research to marketing and beyond. He will explain how the Knowledge Connect platform, powered by Market Logic, has enabled this shift.

ESOMAR is a global organization representing the interests of data, research, and the insights professions.

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