Experts from Ipsos and TrendWatching will share fast insights for FinServ consumer and industry trends and cover innovations in adjacent industries that influence customer expectations. Market Logic will show smart ways AI could help you to stay on top of it all.
Prasad Shinde (Director at Ipsos) will discuss the future of financial relationships, exploring customer connection in a digital age. Drawing on consumer research that reveals attitudes towards new digital services, and using generational analysis, Ipsos will ask what it really takes to build emotional engagement with consumers, and why this should matter to financial services providers.
Nathania Christy (Head of Global Insight Network at Trendwatching APAC) will speak about the future that is already here and show how & where to see it. Every financial organization needs to know what customers will want next. But data is only half of the picture. TrendWatching has a unique and counterintuitive approach to understanding the future that’s grounded in the innovations of today. In this fast-paced session, participants will explore two trends that will inspire them to think differently about how to engage their customers, online and offline.
Andrea Villani (Vice President APAC at Market Logic) will show how AI makes life easier for insights managers by delivering instant answers to questions from past research and cutting out the noise.