The future of wellbeing in Asia

In 2019, wellbeing penetrates every corner of the consumer landscape. The Global Wellness Institute estimates the value of the global wellness economy to have hit $4.2 trillion in 2017, growing nearly twice as fast as overall economic growth from 2015 to 2017.

Experts from Ipsos and Trendwatching shared the latest consumer and industry trends and covered innovations that influence customer expectations across industries. Market Logic then showed smart ways AI can help you to stay on top of it all.

• Nathania Christy (Head of global insight network at Trendwatching) explored two pressing threats to the modern consumer’s health and happiness in APAC – mental health and air pollution – and how leading innovators are already responding and influencing consumer expectations across all industries.
• Prasad Shinde (Director at Ipsos) put mental health and air pollution in the broader context of personal health attitudes and perceptions, drawing on responses from thousands of Asian consumers in Ipsos’ personal health survey.