Begoñia Fafian, WEBU Knowledge and Insights Director at Coca-Cola, will give a presentation on Coke’s market insights platform, S&I Connect, along with Elizabeth Morgan, Co-founder and SVP of Marketing at Market Logic. Together, they’ll showcase how constantly growing volumes of data can be tamed with S&I Connect’s cognitive search capabilities, which find answers to “what do we know about …?” questions from validated research and social media. They’ll also preview the platform’s AI outlook as it evolves to become an artificial co-worker for the insights and marketing teams.
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