Begoñia Fafian, WEBU Knowledge and Insights Director at Coca-Cola, will give a presentation on Coke’s market insights platform, S&I Connect, along with Elizabeth Morgan, Co-founder and SVP of Marketing at Market Logic. Together, they’ll showcase how constantly growing volumes of data can be tamed with S&I Connect’s cognitive search capabilities, which find answers to “what do we know about …?” questions from validated research and social media. They’ll also preview the platform’s AI outlook as it evolves to become an artificial co-worker for the insights and marketing teams.
IIeX was designed to do three things: introduce attendees to the new ideas changing the world of insights, provide practical training and learning sessions to help develop new skills, and connect attendees with other innovative MR pros from some of the most effective brands and agencies in the world.BACK TO INDUSTRY EVENTS
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