This year Market Logic is sharing a case study at the IIeX Europe 2020, a client-driven insights conference, together with Mondelez’s Paola Vacchini, Director Consumer Insights & Analytics Europe, and Gabriela Gaut, Insights & Analytics Director, MEU.
Mondelez knows the secret to consumer centricity lies with efficient real-time use of their world-class knowledge asset. The iQuest platform brings together €175 million in past research and secondary sources for self-service access by the business. This enables teams to ‘know what they know’, preventing duplication of work and focusing resources on the existing gaps.
Time saved by the insights team is used to enrich the knowledge asset with sense-making: joining the dots and curating stories. Under the hood, iQuest runs on AI-powered technology that’s specially designed for insights management, deeply integrating all consumer data sources within a personalized and intuitive user experience.
February 25, 2020, 2:20 pm – 2:40 pm