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IIeX NA 2019: Colgate-Palmolive presents their DIG market insights platform

23rd, Apr 2019

As the project owner for insights management and automation at Colgate-Palmolive, Frank Santiago is continually looking for ways to improve insights delivery. In this presentation, he will show how their “Driving Insights Globally” knowledge platform has expanded to automate standardized research workflows and stop efficiency leaks.

Like most global research organizations, Colgate struggled with duplicative projects and inefficient email-based supplier communications. Now, commissioning research is watertight. CMI managers select the best-accredited research agency for the task from a central roster, while an automatic knowledge check prevents the team from paying for answers to the same question, twice. Agencies upload fresh research so the DIG knowledge platform is always up to date.

IIeX was designed to do three things: introduce attendees to the new ideas changing the world of insights, provide practical training and learning sessions to help develop new skills, and connect attendees with other innovative MR pros from some of the most effective brands and agencies in the world.

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