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Esomar: Delivering Business Impact with an Award-winning Market Insights Platform

What do Colgate-Palmolive and VISA all have in common? An award-winning market insights platform, powered by Market Logic.

In this webinar, you’ll learn everything you need to know about market insights platforms – how they help you to find insights, engage the business, drive intelligence and research new insights.

In a live software demo, you’ll see the three experiences an award-winning platform delivers, with an Insights Engine that connects the dots across all your consumer and market research; a Digital Insights Workspace where experts search and research new insights and present these to the business in engaging ways; and a Business Assistant that equips decision-makers to easily find insights with news, knowledge and reporting.

Colgate-Palmolive and VISA deliver measurable business impact with their market insights platforms. At Colgate-Palmolive, the DIG platform democratized access to a $300-million insights asset with a Business Assistant for thousands of commercial managers and marketers.

At the same time, their Digital Insights Workspace delivers substantial savings by automating research workflows to prevent project duplication, and efficiently managing the agency roster. At VISA the marketing governance unit systematically measured ROI on their platform, where hundreds of thousands of dollars were saved every time the machine checked existing knowledge before starting a new project.

Of course, Rome wasn’t built in a day. It’s easy to get started on your journey to being insights-driven with a market insights platform. First, empower your business managers to find insights that answer their questions. Then take the next step with a digital workspace so experts can use their insights asset to advise the business, drive intelligence and engage stakeholders. Finally, close the loop by researching new insights on the same platform.

Key takeaways from this webinar:

  • How a market insight platform can help you to find insights, engage the business, drive intelligence and research new insights
  • How to design your journey to become insights-driven with a grow-as-you-go market insights platform
  • The business impact Colgate-Palmolive and VISA achieved by using their market insights platforms to drive relevant insights across your business

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