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Le Printemps des études Digital 2020: Storytelling to transform insights to action

Storytelling helps insights professionals to drive change by engaging decision-makers. Effective storytelling goes beyond the data to use emotion as a key driver for decision making. In addition to the human intelligence that’s required to craft compelling stories, technology can help the storyteller to present the information in an interactive and engaging way, make sure it’s always up to date, and promote it to stakeholders.

In this presentation, our experts will share highlights from Forrester’s “Five-Step Playbook For Data And Insights Storytelling” and best practices from clients who use technology to power storytelling across the business at Abbott, E.ON, Mondelez, PepsiCo and Philips.
Everyone who registers also receives Cinny Little’s Forrester report “Use The Five-Step Playbook For Data And Insights Storytelling To Drive Actions That Matter.”

Le « storytelling » aide à transformer les « insights » en action

Le « storytelling » aide les équipes études marketing à fournir des contenus engageant qui aide les décideurs à impacter le business. Une narration efficace va au-delà des données en utilisant l’émotion comme moteur lors du processus de décision.

En complément de l’intelligence humaine requise pour créer des histoires fascinantes, la technologie aide le narrateur à présenter les informations de manière interactive et stimulante, assure qu’elles soient toujours mises à jour et permet de les promouvoir auprès des parties prenantes.

Dans le cadre de ce webinaire, nos experts partageront les points forts du «Five-Step Playbook For Data And Insights Storytelling» ainsi que les meilleures pratiques de nos clients qui utilisent la technologie pour promouvoir le « storytelling » dans toute l’entreprise telles que Abbott, E.ON, Mondelez, PepsiCo et Philips.

Inscrivez-vous et vous recevrez le rapport Forrester de Cinny Little «Five-Step Playbook For Data And Insights Storytelling».

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