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From their lovable Bibendum mascot to the latest sustainable cross-climate tyres, Michelin is one of the most respected brands, with a reputation built on insights-driven innovation. But before launching their Insights platform, Michelin had no efficient and centralized way to find relevant insights. All their valuable knowledge was scattered across different departments and laptops.
That’s why Nathalie Durroux and her team introduced a new and engaging Insights Platform to help the business understand and anticipate customer needs and market trends. In this case study, you’ll learn about the journey to deploy the tool, from the business case for change to the successful rollout.
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