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Le Printemps des études Paris 2020: How to centralize Michelin’s Knowledge

15th, Jun 2020

Due to the COVID-19 Novel Coronavirus outbreak, Le Printemps des études has been postponed until 15th June. Please refer to their website for more information. 

From their lovable Bibendum mascot to the latest sustainable cross-climate tyres, Michelin is one of the most respected brands, with a reputation built on insights-driven innovation. But before launching their Insights platform, Michelin had no efficient and centralized way to find relevant insights. All their valuable knowledge was scattered across different departments and laptops.

That’s why Nathalie Durroux and her team introduced a new and engaging Insights Platform to help the business understand and anticipate customer needs and market trends. In this case study, you’ll learn about the journey to deploy the tool, from the business case for change to the successful rollout.


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