From their lovable Bibendum mascot to the latest sustainable cross-climate tyres, Michelin is one of the most respected brands, with a reputation built on insights-driven innovation. But before launching their Insights platform, Michelin had no efficient and centralized way to find relevant insights. All their valuable knowledge was scattered across different departments and laptops.
That’s why Nathalie Durroux and her team introduced a new and engaging Insights Platform to help the business understand and anticipate customer needs and market trends. In this case study, you’ll learn about the journey to deploy the tool, from the business case for change to the successful rollout.
REGISTER WITH Le Printemps des études
Learn from experts about strategic topics affecting your industry and role.Find out more
See industry leaders share their case studies on the conference floor.Find out more
Join the conversation with our community of thought leaders and partners.Find out more