MRMW Europe 2018 – The Insights Automation Journey at Imperial Brands
Imperial Brands shared their team’s approach to insights management at the MRMW Europe on September 4th-6th in Stockholm, Sweden.
All too often, valuable insights arrive and are forgotten long before their usefulness expires. Imperial Brands is overcoming this problem through use of their state of the art cognitive insight platform, Knowledge Connect, and has introduced a change management program to ensure ROI.
Together with Market Logic Software, the company that powers Knowledge Connect, Jamie Rayner of Imperial Brands talked about what successful ROI means for an insights platform and the power of shopper insights.
MRMW (Market Research in the Mobile World) is the largest and most prestigious global conference series focusing on mobile, innovation and high-tech marketing research.BACK TO INDUSTRY EVENTS