This year at MRMW Europe, Market Logic will be attending with E.ON. The global insights team at E.ON has the mission to make sure insights help stakeholders make better decisions, by transforming data into actionable insights, bringing first-hand customer knowledge into the organization and providing unexpected answers to questions from existing data. One of the key deliverables to achieve the mission is The Insights Library, a global technology platform to find and share insights across borders and promote customer centricity for epic brand building.
In this case study, Philippe de Loë (Global Customer & Market Insights, E.ON) will provide a strategic overview and learnings on The Insights Library, while Tim Burge (Senior Solution Architect, Market Logic) will share the technology outlook.
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