Scalability and business impact through Insights Centers of Excellence

Market Logic hosted an executive panel discussion on insights power, scalability, and impact. The event built on learnings from “How the Insights Center of Excellence Powers Adaptive Enterprises” (September 2020), a Forrester Research report that shows how insights professionals can drive more actions from data and insights through Centers of Excellence (CoEs).

In the session, Forrester Principal Analyst Cinny Little outlined why a CoE is much more than an org chart, rather, a trust-building way of working that drives rapid responses to customer and business changes. She shared four enablers for Insights CoEs, while emphasizing the critical role of the insights evangelist.

Four global insights executives then shared their opinions on CoEs, scalability and impact:

• Richard Thorogood, VP, Global Head of Consumer and Market Insights at Colgate-Palmolive
• Kristina Rodig, Head of Global CMI at E.ON
• Brendan Baby, Head of CX, Strategy, & Analytics at The Home Depot
• Phillip Chambers, VP Global Head of Insights at American Express