Scalability and business impact through Insights Centers of Excellence

Market Logic is hosting an executive panel discussion on insights power, scalability, and impact. The event builds on learnings from “How the Insights Center of Excellence Powers Adaptive Enterprises” (September 2020), a Forrester Research report that shows how insights professionals can drive more actions from data and insights through Centers of Excellence (CoEs).

In the session, Forrester Principal Analyst Cinny Little will outline why a CoE is much more than an org chart, rather, a trust-building way of working that drives rapid responses to customer and business changes. She’ll share four enablers for Insights CoEs, while emphasizing the critical role of the insights evangelist.

Three global insights executives will then share their opinions on CoEs, scalability and impact:

• Jackie Chan, VP Head of Research & Analytics at Prudential
• Richard Thorogood, VP, Global Head of Consumer and Market Insights at Colgate-Palmolive
• Phillip Chambers, VP Global Head of Insights at American Express

We have also invited selected executives from our client community to share comments and questions in a moderated discussion after panellists have presented and exchanged their views.