Tackle CPG industry disruption with faster speed to insight
As part of Market Logic’s ‘Disruptors’ series of webinars on best practices to tackle industry disruption, experts shared their views on emerging trends in the CPG industry and how to tackle this disruption with faster speed to insight.
Rob Hernandez, SVP Sector Lead for CPG at Ipsos Understanding, and Patricia Orsini, Brand Strategist (Formerly Senior Analyst, eMarketer), each gave a presentation on prominent forces impacting CPG today. Martin Rückert, Chief AI Officer, also showcased how different types of data can be connected for fast answers to tough questions. The webinar ended with a Q&A discussion.
Topics discussed included:
- Fewer barriers to entry
- Consumer centricity
- Digital disruption
- Revenue and brand-building channels
You can read more about the webinar here.