Making sure insights are systematically used by your stakeholders in annual business plans is mission critical, but what to do when a pandemic disrupts your ways of working?
When Coca-Cola McDonald’s was forced to cancel their annual business planning event to prevent potential health risks, Stephanie Eaddy and her team used their Insights Connect platform from Market Logic to step up to the plate and support the process remotely. In this webinar, you’ll learn how they successfully replaced in-person workshops and planning meetings, with a new self-service model, where experts curate critical information with key context, to democratize insights-driven planning for all stakeholders.
Learn about the journey taken at The Coca-Cola Company to build a new culture of self-discovery and curiosity around consumer insights gathering to enable more people to get insights needed to get the work done.
We will discuss:
Learn from experts about strategic topics affecting your industry and role.Find out more
See industry leaders share their case studies on the conference floor.Find out more
Join the conversation with our community of thought leaders and partners.Find out more