Market Logic Solution Architect Richard Adair co-presented with Carl Wong, Founder and CEO of LivingLens, our technology partners who help clients leverage the power of video. ‘Video Won’t Kill the Research Star’ webinar demonstrated the impact of video, not as a one-hit-wonder of course, but as a fully-fledged component of the modern research portfolio.
Carl stressed the growing importance of video, because of its ability to deliver better, richer insights. He shared two impressive numbers that bring the argument to life. Firstly, almost 60% of senior executives prefer to get their information by watching a video instead of reading, and secondly, people retain 95% of a video message.
Please register to view the webinar or read more about the presentation at The Quirk’s Event London here.