Market Logic has been named a finalist for the 2019 MRS Operations Awards, in the category of Best Data Solution. The recognition is due to Market Logic’s successful deployment of its new market insights platform for one of the world’s leading retailers.
The Market Research Society (MRS) is a UK professional body for research, insight and analytics. Each year, they recognize the vast amount of operations talent in the research sector with their Operations Awards or as they delightfully call them, the ‘Oppies.’ The Best Data Solution category recognizes operational solutions that respond to the complexity of the research sector with key criteria including innovation, speed, process elegance, and demonstrable business impact.
We’re thrilled to be counted among the finalists. The data solution we delivered to our retail partner has brought all their research and data onto one platform, so any business manager can ask a question and get answers from their multi-million-pound knowledge estate comprising thousands of research projects, industry reports from IGD, Global Data and Kantar, and 1,300 periodic trackers.
“There is an urgent need for a data solution for retailers that really works,” said Kay. “As shopping behaviours change, channels and touchpoints multiply, and customer expectations rise, insights professionals in the retail sector are facing a tsunami of research data from many complex and disparate sources.”
The platform democratizes insights across the organization, so managers have the data they need at their fingertips to anticipate the rapid change. When managers “know what they know, existing knowledge can be used to deliver the fastest speed to insight – preventing research duplication for more efficient use of up to 15% of research spend. Ka-ching!
The winner of the 2019 MRS Operations Award – Best Data Solution will be announced in London on September 26th at the aptly named “Oppies.” Stay tuned!