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Market Logic announces €45 million investment with GENUI and Summit Partners Copy

News 2min
Market Logic announces €45 million investment with GENUI and Summit Partners Copy
News 2min

Market Logic announces €45 million investment with GENUI and Summit Partners Copy

Today we officially announced a €45 million investment with GENUI, Summit Partners and Market Logic Software’s current investors Sycamore, which will boost growth and further our vision to transform marketing with software that delivers the right insights at the right time.

In the words of our CEO Kay Iversen, “the new partnership with GENUI and Summit, together with the investment capital they provide, will help accelerate Market Logic’s significant advances in the realm of cognitive computing, to ensure that ‘insights’ are accessible and engaging for marketers to use.”

At the same time, Kay said active exchange with outstanding software industry leaders like GENUI’s Bernd-Michael Rumpf – the former CEO of SAP SI – and experts from Summit’s global network will help set the course for our ambitious growth plans.

According to Bernd-Michel Rumpf, Market Logic’s entrepreneurial spirit was a key factor driving GENUI’s decision to invest.

“Kay and his team share a passion for listening to and anticipating customer needs and delivering cutting-edge solutions that delight their user communities. We were impressed with the enthusiastic support Market Logic has nurtured amongst their blue-chip executive community.”

Summit Partners Managing Director Matthias Allgaier agreed. “At Summit, we focus on partnering with innovative, founder-led companies that we believe have the potential to become global leaders in their sectors. Market Logic offers proprietary AI-powered technology that is quick to implement and drives impressive results for its customers.”

Bernd-Michael Rumpf and Max Odefey from GENUI will join Matthias Allgaier from Summit to support Market Logic as members of the company’s board of directors – which is welcome news for current investors Sycamore, who have been with us since seed phase.

Managing Director Thomas van Aubel said his team was “thrilled that the additional firepower on Market Logic’s board will help us reach the next stage in our growth story.” The transaction is subject to official approval by the European Commission.

Take a look at our Marketing Insights Platform and request a demo.

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