Solutions for CMOs

You invest heavily in consumer and market research to help guide winning innovation and marketing decisions. Yet more often than not, marketers make gut decisions without paying attention to the evidence. Market Logic’s insight platform synthesizes all your research and data to suggest the right information at the right time in marketing processes. As a result, your marketers can’t help but make decisions that are driven by relevant consumer insights.

Self-service knowledge and intelligence for decisions

Self-service knowledge and intelligence for decisions

Your customers are your greatest assets, and knowing what matters to them is what makes you stand out. But that knowledge comes at a premium for most marketers – taking time, attention, the ability to interpret data in creative ways – and many are hard pressed to search for the knowledge they need. Market Logic’s self-service cognitive platform leverages AI to extract and present your marketers with exactly what they need: relevant findings that match up with their business questions, all at their fingertips.

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Run marketing workflows and inject the right insights at the right time

Run marketing workflows and inject the right insights at the right time

Your marketers need access to the right insights at the right time, but workflows are often not marketing specific – and information and insights remain locked up in different applications and silos. Market Logic delivers an optimized workflow tool that implements industry-standard processes and ensures high efficiency. Leveraging artificial intelligence, the Market Logic platform directly injects this knowledge at each step of the marketing process so your marketers get actionable information when they need it the most.

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Achieve marketing excellence

Achieve marketing excellence

Marketers are inundated with tools, methods and huge volumes of data – and they need razor-sharp acumen to cut through all the noise. Market Logic’s cognitive assistants live in the palm of your marketers’ hands, guiding them through best practice methods, suggesting relevant knowledge, insights and recommendations every step of the way.

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