Solutions for VP Insights

Delivering insights that both drive marketers’ creativity and increase consumer understanding is no small feat, especially when those insights are in hard-to-reach places and are not easily shareable. With Market Logic, you can access all the insights you need - so your team can focus on distilling knowledge, not running after reports and disjointed data.

Run a highly efficient insights organization

Run a highly efficient insights organization

These days, insights teams have to deliver twice the impact with half the resources in half the time. Ad hoc processes result in duplication of effort while impeding standardization and economies of scale. The Market Logic research solution provides end to end automated support for planning, monitoring and execution to systematically apply standards, manage suppliers, maximize use of results and ensure transparent governance.

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Find, reuse and promote knowledge

Find, reuse and promote knowledge

Insights professionals need to answer “what do we know about” questions and promote valuable knowledge on strategic topics but searching for the information they need across multiple sources and tools can take hours. Market Logic’s cognitive platform automatically consolidates answers to questions from all sources and makes it easy to curate and promote strategic topics with no need of support from your IT department.

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Monitor, explain and forecast performance

Monitor, explain and forecast performance

Your company invests heavily in reports to best understand performance, but their sheer number is daunting and prompts marketers to simply commission costly BI experts. Market Logic organizes your reports in a one-stop-shop for data and reports, with real-time updates and role-based dashboards.

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Distill insights to delight and generate ideas

Distill insights to delight and generate ideas

Every marketer craves insights that will spark their imagination and give them new ways to view consumers. Too often, however, valuable insights are buried in statistics, powerpoints and corporate jargon. Market Logic provides a cognitive insights platform that curates topics in collaboration with your own team, so they can deliver the insights that spark true “aha” moments.

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